Uber, the ride-sharing juggernaut worth an estimated $5 billion, has rolled out breathalyzer kiosks called Uber Safe in select cities such as Toronto.
The innovative marketing stunt was designed by advertising agencies Rethink and Stacklab. Uber is currently facing regulatory battles, both domestically and internationally, but the app’s popularity is undeniable.
In addition to the regulatory conflicts facing the company, social media reports of Uber driver misconduct have also created a public relations nightmare for the company.
Drunk Uber Drivers
While many are hailing ride-sharing apps from Uber and Lyft as great alternatives to drinking and driving, the truth is somewhat more complicated.
Social media platforms are littered with stories about intoxicated Uber and Lyft drivers who are under the influence of alcohol and marijuana.
Some of the tales reported to the Observer about intoxicated Uber and Lyft drivers are quite harrowing, including reports of people partying at the same event then relying on each other as drivers to get home safely.
Whether a ride-sharing app is available or not, drinking and driving still claims far too many lives each year.
April is Alcohol Awareness Month. The event, which will run through the entire month of April is sponsored by the National Council on Alcoholism and Drug Dependence. More than 22 million people have an alcohol or drug abuse problem, including 2.4 million adolescents.
Parents should use Alcohol Awareness Month to speak with their teenagers about the dangers of alcohol consumption and abuse.